The Individual Impact
How to Move Many by Speaking to One
Most coaches and consultants work hard, share great content,
and still get ignored because they speak to “you all” instead of you.
Speak to one person - because when you aim at everyone, you connect
with no one
See through their lens - lead with their lived problem, in their own words
Anchor to a real human - specifics create urgency, empathy, and resonance
Make the consequence clear - no stakes, no urgency, no movement
Show up at your best - because your state shapes their state
Create Messages That Move
People and Markets