Speak their Language
Want Your Message to Hit Harder?
If you’re a seasoned consultant with a solid offer but inconsistent traction,
the problem usually isn’t the work it’s the words.
Clear beats clever.
Short-term pain moves faster than long-term gain.
Don’t just market the facts market the feelings.
Map their Four Forces.
Start with the Known Spoken, then go deeper.
Build Authority by
Speaking Sharper