Perfect Ideal Client
If You Don’t Know Exactly Who They Are,
You’ll Keep Attracting the Wrong Work
Most specialists-turned-consultants begin by saying yes to anything that fits their skill set. You’ve led major transformations. Solved complex problems. Delivered the results others couldn’t.
Like them - because your energy is your edge, and resentment is expensive.
Help them win - fast wins build momentum; friction drains it.
They happily pay - intent and ability are non-negotiables.
They’re close to the hole - you want urgency, not education.
They’re stable or leading - avoid triage work. Build with the willing.
Start with the right person
everything else gets easier